Lim, Tong-Ming, Sunway University, Malaysia., Malaysia

• Archives of Business Research Vol. 5 No. 6 (2017): Archives of Business Research - Articles
  Loyalty Card Membership Challenge: A Study on Membership Churn and their Spending Behaviour
  Abstract  PDF
• Archives of Business Research Vol. 5 No. 5 (2017): Archives of Business Research - Articles
  Mining “What they talk about” for a Private Healthcare Service Provider
  Abstract  PDF