Jean-Hubert, Etoundi, Department of Marketing ESSEC-University of Douala, Cameroon, Cameroon

• Archives of Business Research Vol. 12 No. 1 (2024): Archives of Business Research - Articles
  Cultural Taboos, "Mystical Practices" and Perceived Business Performances in the Informal Sector: An Exploration of Bayam-Sellams in African Local Markets
  Abstract  pdf