Hidayat, Anas, Universitas Islam Indonesia, Indonesia

• Archives of Business Research Vol. 9 No. 10 (2021): Archives of Business Research - Articles
  The Role of Electronic Word of Mouth and Social Media Marketing on Brand Image and Purchase Intention toward E-Commerce Cosmetic Products
  Abstract  PDF
• Archives of Business Research Vol. 9 No. 12 (2021): Archives of Business Research - Articles
  The Influence of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty on Purchase Intention
  Abstract  PDF
• Archives of Business Research Vol. 8 No. 10 (2020): Archives of Business Research - Articles
  THE EFFECT OF SOCIAL NETWORK MARKETING ON INTENTION TO CHOOSE BY MEDIATING CONSUMER ENGAGEMENT
  Abstract  PDF