Mapfunde, Santana Mitchell, UZ Business School, Faculty of Business Management Sciences & Economics, University of Zimbabwe, Harare, Zimbabwe, Zimbabwe

• British Journal of Healthcare and Medical Research Vol. 10 No. 6 (2023): British Journal of Healthcare and Medical Research - Original Articles
  The Role of Branding on Customer Loyalty in the Pharmaceutical Retail Sector of Zimbabwe: A Case Study of Pharmacies in Marondera
  Abstract  pdf