Madzinga-Kusena, Priscilla, UNICEF Zimbabwe, 6 Fairbridge Avenue, Belgravia, Harare, Zimbabwe

• British Journal of Healthcare and Medical Research Vol. 10 No. 6 (2023): British Journal of Healthcare and Medical Research - Original Articles
  The Role of Branding on Customer Loyalty in the Pharmaceutical Retail Sector of Zimbabwe: A Case Study of Pharmacies in Marondera
  Abstract  pdf
• British Journal of Healthcare and Medical Research Vol. 11 No. 1 (2024): British Journal of Healthcare and Medical Research - Original Articles
  The Role of Brand Recognition in Enhancing Customer Retention in the Pharmaceutical Retail Sector of Zimbabwe: A Case Study of Pharmacies in Chinhoyi, Mash West, Zimbabwe
  Abstract  pdf