The Influence of Market Orientation on Business Performance of Micro, Small, and Medium Enterprises Through Innovativeness

Authors

  • Rasidah Nasrah Faculty of Economics at Muhammad Yamin Mahaputra University (UMMY) Solok- Indonesia
  • Nor Azilah Husin School of Business and Social Sciences, Albukhary International University, Jalan Tun Abdul Razak, 05200 Alor Setar, Kedah Darul Aman, Malaysiae
  • Noor Akma Mohd Salleh Faculty of Business and Accountancy, Universiti Selangor, 40000 Shah Alam, Selangor, Malaysia

DOI:

https://doi.org/10.14738/assrj.108.15238

Keywords:

Market orientation, business performance, innovation, MSMEs

Abstract

The new era affects the world of industry and business, including small and medium companies such as Micro, Small, and Medium Enterprises (MSMEs). MSMEs have a strategic and significant role in the economy and then contributed to increasing foreign exchanges through export-import activities. However, MSMEs in Indonesia are facing various problems such as limited modality, low-quality human resources, mastery of science and technology, and the dependence of the domestic industry on imported raw materials. They reduce the purchasing power and slow industrial growth in Indonesia. Therefore, this study conducts to find out the influence orientation market on the performance of MSMEs in Payakumbuh. This study used quantitative methods and data collection by distributing questionnaires. The unit of analysis in this study is traditional crackers (Kerupuk) from Indonesia MSMEs while the observation unit is the owner or manager. The population of the study was 285 MSMEs owners or managers. The results of this research found that the orientation market has a significant effect on business performance and innovation Kerupuk MSMEs in Payakumbuh. Innovation also has a significant effect on MSME's Performance. However, innovation has shown no effect between the orientation market and business.

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Published

2023-08-17

How to Cite

Nasrah, R., Husin, N. A., & Salleh, N. A. M. (2023). The Influence of Market Orientation on Business Performance of Micro, Small, and Medium Enterprises Through Innovativeness. Advances in Social Sciences Research Journal, 10(8), 179–197. https://doi.org/10.14738/assrj.108.15238

Issue

Vol. 10 No. 8 (2023): Advances in Social Sciences Research Journal

Section

Articles

License

Copyright (c) 2023 Rasidah Nasrah, Nor Azilah Husin, Noor Akma Mohd Salleh

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