Main Article Content
A key pre-election spoken genre in several modern democracies is unarguably the manifesto launch speech. Yet, it has surprisingly received either very little or no scholarly attention. Consequently, from a rhetorical perspective, this study examined the schematic structure of three keynote speeches delivered by presidential aspirants of three leading political parties in Ghana – New Patriotic Party (NPP), National Democratic Congress (NDC), and the Convention People’s Party (CPP) – to launch their political parties’ manifestos in 2016. The three speeches delivered by the presidential candidates of the three parties constituted the data set for the study. Applying the popular Swalesean rhetorical move analysis, originally meant for the academic setting, the study identified the use of a nine-move pattern as the schematic structure for the genre across the three speeches, with four ambiguous moves. These findings of the study have implication for the standardizing of the schematic structure of manifesto launch speeches worldwide and, thus, contributes to the scholarship on the political manifesto genre, political communication as well as further research on manifesto launch speeches in other democracies around the world.
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors wishing to include figures, tables, or text passages that have already been published elsewhere are required to obtain permission from the copyright owner(s) for both the print and online format and to include evidence that such permission has been granted when submitting their papers. Any material received without such evidence will be assumed to originate from the authors.