IMPROVING FINANCIAL MARKETING AND ACCOUNTABILITY WITH TECHNOLOGY PENETRATION FOR THE BAG SMEs COMMUNITY IN GRESIK, JAWA TIMUR
DOI:
https://doi.org/10.14738/assrj.510.5297Keywords:
Acceptance Model, Technology Diffusion, Perceived ease of use, perceive usefulnessAbstract
Micro and small and medium enterprises (MSMEs) contribute greatly to economic growth in East Java. Around 53.4% of economic growth comes from MSMEs, most of which are handicraft industries, one of which is a bag and wallet craftsman (Disperindag East Java, 2016). In its development, MSMEs often experience obstacles in adopting a new technology. Gresik is not only known as an industrial area in East Java, but also has a large potential for MSMEs, one of which is bag craftsmen at Ds. Bedilan, Gresik. In line with government programs related to the development of small and medium-sized industries, this community service activity tries to develop capabilities and technology transfer between universities and the community. As a partner in this service activity is a bag craftsman community which is a micro-scale industry. The main problem raised in this activity is the development of marketing by using information technology and improving financial accountability. In the financial problems that often occur in partners is the frequent mix of cash flow of business units with personal and accounts receivable that are often uncollectible. From the results of this activity it can be concluded that partners have a desire to use good technology, but still have not provided positive results for the perception of ease of use.
References
. Cheung, R., & Vogel, D. (2013). Predicting user acceptance of collaborative technologies: An extension of the technology acceptance model for e-learning. Computers & Education, 63, 160–175.
. Collins, C. J., & Smith, K. G. (2006). Knowledge exchange and combination: The role of human resource practices in the performance of high-technology firms. Academy of Management Journal, 49(3), 544–560.
. Hari, Y., & Dewi, L. P. (2018). Forecasting System Approach for Stock Trading with Relative Strength Index and Moving Average Indicator. Journal of Telecommunication, Electronic and Computer Engineering (JTEC), 10(2–3), 25–29.
. Hari, Y., & Yanggah, M. E. (2016). Tingkat Adopsi Inovasi Teknologi Sistem M-learning Dalam Pembelajaran Bahasa Mandarin Pada Tingkat SMA. Proceeding SENDI_U.
. Hashim, J. (2015). Information communication technology (ICT) adoption among SME owners in Malaysia. International Journal of Business and Information, 2(2).
. Islami, A. C., Kunaifi, A., & Gunawan, J. (2017). Ragam Pengukuran Kinerja pada Usaha Mikro, Kecil, dan Menengah (UMKM) di Surabaya. Jurnal Sains Dan Seni ITS, 6(2), D168–D171.
. Jewer, J., Compeau, D., & Besworth, M. (2017). Understanding IS Adoption and Success: Integration of IS Success and Technology Adoption Research.
. Maruping, L. M., Bala, H., Venkatesh, V., & Brown, S. A. (2017). Going beyond intention: Integrating behavioral expectation into the unified theory of acceptance and use of technology. Journal of the Association for Information Science and Technology, 68(3), 623–637.
. Pentina, I., Koh, A. C., & Le, T. T. (2012). Adoption of social networks marketing by SMEs: exploring the role of social influences and experience in technology acceptance. International Journal of Internet Marketing and Advertising, 7(1), 65–82.
. Porter, C. E., & Donthu, N. (2006). Using the technology acceptance model to explain how attitudes determine Internet usage: The role of perceived access barriers and demographics. Journal of Business Research, 59(9), 999–1007.
. Rahayu, R., & Day, J. (2015). Determinant factors of e-commerce adoption by SMEs in developing country: evidence from Indonesia. Procedia-Social and Behavioral Sciences, 195, 142–150.
. Stieninger, M., & Nedbal, D. (2014). Diffusion and acceptance of cloud computing in SMEs: towards a valence model of relevant factors. In System Sciences (HICSS), 2014 47th Hawaii International Conference on (pp. 3307–3316). IEEE.
. Tang, D., & Chen, L. (2011). A review of the evolution of research on information Technology Acceptance Model. In Business Management and Electronic Information (BMEI), 2011 International Conference on (Vol. 2, pp. 588–591). IEEE.
. Timur, D. P. J. (2016). Data Pertumbuhan Industri di Wilayah Jawa Timur.
. Venkatesh, V., Thong, J. Y. L., & Xu, X. (2012). Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology. MIS Quarterly, 157–178.
Downloads
Published
How to Cite
Issue
Section
License
Authors wishing to include figures, tables, or text passages that have already been published elsewhere are required to obtain permission from the copyright owner(s) for both the print and online format and to include evidence that such permission has been granted when submitting their papers. Any material received without such evidence will be assumed to originate from the authors.
