THE ROLE OF MARKETING CAPABILITIES IN INNOVATION BASED COMPETITIVE STRATEGIES: AN APPLICATION ON PRODUCTION BUSINESSES IN ANKARA

Authors

  • AHMET BUGRA HAMSIOGLU Kafkas Universty

DOI:

https://doi.org/10.14738/assrj.311.2316

Keywords:

Marketing Capability, Organizational Innovation, Sustainable Competitive Advantage

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Published

2016-11-22

How to Cite

HAMSIOGLU, A. B. (2016). THE ROLE OF MARKETING CAPABILITIES IN INNOVATION BASED COMPETITIVE STRATEGIES: AN APPLICATION ON PRODUCTION BUSINESSES IN ANKARA. Advances in Social Sciences Research Journal, 3(11). https://doi.org/10.14738/assrj.311.2316

Issue

Vol. 3 No. 11 (2016): Advances in Social Sciences Research Journal

Section

Articles

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