Perspectives on Integrating Social Capital Resources and Networks into the Multiple Roles of Public Relations

Authors

  • Cheng-Neng Lai

DOI:

https://doi.org/10.14738/assrj.32.1797

Abstract

While the concept of social capital is widely applied in studies relating to politics, economics, and sociology it is rarely adopted in connection with public relations. Social capital underlies the stimulation of individuals’ behaviors and so relates to the establishment of good relationships that public relations also emphasizes. This study explores the connections between the multiple roles that public relation plays and social capital from the perspective of resources and networks. By doing this we anticipate extending research into the operation of public relations.

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Published

2016-02-15

How to Cite

Lai, C.-N. (2016). Perspectives on Integrating Social Capital Resources and Networks into the Multiple Roles of Public Relations. Advances in Social Sciences Research Journal, 3(2). https://doi.org/10.14738/assrj.32.1797

Issue

Vol. 3 No. 2 (2016): Advances in Social Sciences Research Journal

Section

Articles

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