Teaching Customer Service Principles Using the Massive Open Online Course (Moocs) Platform

Authors

  • Noor Azlina Mohamed Yunus Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam Campus, 42300 Selangor, Malaysia
  • Norzawani Ibrahim Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam Campus, 42300 Selangor, Malaysia
  • Ibhrahim Zakaria Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam Campus, 42300 Selangor, Malaysia
  • Ahmad Zuhairi Zainuddin Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam Campus, 42300 Selangor, Malaysia
  • Mohammad Zaim Mohd Salleh Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam Campus, 42300 Selangor, Malaysia
  • Nur Najjah Abd Rahim Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam Campus, 42300 Selangor, Malaysia

DOI:

https://doi.org/10.14738/assrj.112.2.16394

Keywords:

Massive Open Online Courses (MOOCs), Higher Education, Customer Service Principles

Abstract

This study reviewed the effects of a developing MOOC platform for Customer Service Principles course in higher education. Essentially, the Customer Service Principles course is designed to give knowledge and exposure about the fundamental of customer service and discover how to deliver customer service efficiently across various sectors. The development of MOOC platform is believed to be a role of an interactive learning method to attract and motivates students to clearly understand and to apply this course effectively. The originality of this study is its review the MOOC platform as an interactive learning method specifically for Customer Service Principles course, something that has been unobserved by previous scholars.  This study will contribute to the body of knowledge on the effect of MOOC platform and to improve the learning activities for higher education institution.

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Published

2024-03-06

How to Cite

Yunus, N. A. M., Ibrahim, N., Zakaria, I., Zainuddin, A. Z., Salleh, M. Z. M., & Abd Rahim, N. N. (2024). Teaching Customer Service Principles Using the Massive Open Online Course (Moocs) Platform . Advances in Social Sciences Research Journal, 11(2.2), 501–512. https://doi.org/10.14738/assrj.112.2.16394

Issue

Vol. 11 No. 2.2 (2024): Advances in Social Sciences Research Journal

Section

Articles

License

Copyright (c) 2024 Noor Azlina Mohamed Yunus, Norzawani Ibrahim, Ibhrahim Zakaria, Ahmad Zuhairi Zainuddin, Mohammad Zaim Mohd Salleh, Nur Najjah Abd Rahim

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