A ANALYSIS OF THE EFFECT OF LOCATION ON CONSUMER BEHAVIOR SHOPPING (Case study : At Grandlucky Superstore Jakarta)
ANALYSIS OF THE EFFECT OF LOCATION ON CONSUMER BEHAVIOR SHOPPING (Case study : At Grandlucky Superstore Jakarta)
Keywords:Keyword : Location/ Place, Consumer Beauviour
This Study to determine the effect of lovation on Consumer Shopping Behaviour of Grandlucky Superstore Jakarta. The formulation of the problem in this study is whether there is an influence between the location of consumer shopping behavior at grandlucky Superstore Jakarta . The Population in this study were consumers at Grandlucky Superstore Jakarta , the determination of the number of samples using the slovin formula obtained a sample of 50 people. The variables examined in this study consisted of location factors as independent variables and consumer behaviour as dependent variables. The data used in this study were collected using a questionare that had previously been tesyed for the level of validity and reliability. Analysis of the research can be done using a linear regression formula and test the coefficient of determinant by using the help of SPSS 23 Software the result of the correlation coefficient of 0.859 indicate the relationship between location/ place against consumer behaviour. The determinant test obtained by R Square is 0.737 or 73 %of the variables of consumer behaviour are influenced by location / place variables, while remaining 27 persen is influenced by other factors.the same regression test is obtained by the regression equation Y= 7.105+0.794X, if the location/place coefficient is 0, then the consumer behaviour is 7.105
Keyword : Location/ Place, Consumer Beauviour
Heizer, Jay dan Barry Render (2015), Operation Management (Managemnt Operasi), ed 11, Penerjemah : Dwi Anoegrah Wati S dan Indra Almahdy, Salemba empat, Jakarta
Kotler, Philip. & Garry Amstrong.2014. Principle Of Marketing, 15 th edition. New Jersey; Pearson Prentice Hall
Priansa, Donni Juni.2017 Perilaku Konsumen Dalam Persaingan Bisnis Kontemporer. Bandung . Alfabeta
How to Cite
Copyright (c) 2021 Vera Yanti
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors wishing to include figures, tables, or text passages that have already been published elsewhere are required to obtain permission from the copyright owner(s) for both the print and online format and to include evidence that such permission has been granted when submitting their papers. Any material received without such evidence will be assumed to originate from the authors.