Müllern, Tomas, Andreea Irinca, Anne Morawietz, and Milda Pajarskaite. “Celebrities and Music and Brand Recall Cues - An Experimental Study of TV Commercials”. Advances in Social Sciences Research Journal 2, no. 10 (October 27, 2015). Accessed April 20, 2024. https://journals.scholarpublishing.org/index.php/ASSRJ/article/view/1531.