Ge, Jianxin, Xiaohan Li, Tong Li, and Song Lin. “Navigating Negative Events: How Ethical Perceptions Influence Consumer–Company Identification”. Advances in Social Sciences Research Journal 12, no. 04 (April 25, 2025): 68–81. Accessed December 5, 2025. https://journals.scholarpublishing.org/index.php/ASSRJ/article/view/18563.