Mohamad, W. N. W., Lee, Y. and Kong, S. (2025) “The Effects of Attribute Non-Attendance on Willingness to Pay Estimates in Choice Experiments: Evidence from Visitors Preferences for Tourism Facilities Attributes in Kenyir Lake, Malaysia”, Advances in Social Sciences Research Journal, 12(06), pp. 102–119. doi: 10.14738/assrj.1206.18923.