OWUOR, Ezekiel Ochieng; NJERU, Winnie. Business Intelligence Technology and Marketing Strategy in the Retail Sector. Advances in Social Sciences Research Journal, [S. l.], v. 5, n. 11, 2018. DOI: 10.14738/assrj.511.5438. Disponível em: https://journals.scholarpublishing.org/index.php/ASSRJ/article/view/5438. Acesso em: 23 apr. 2026.