GE, Jianxin; LI, Xiaohan; LI, Tong; LIN, Song. Navigating Negative Events: How Ethical Perceptions Influence Consumer–Company Identification. Advances in Social Sciences Research Journal, [S. l.], v. 12, n. 04, p. 68–81, 2025. DOI: 10.14738/assrj.1204.18563. Disponível em: https://journals.scholarpublishing.org/index.php/ASSRJ/article/view/18563. Acesso em: 22 apr. 2026.