MÜLLERN, Tomas; IRINCA, Andreea; MORAWIETZ, Anne; PAJARSKAITE, Milda. Celebrities and Music and Brand Recall Cues - An Experimental Study of TV Commercials. Advances in Social Sciences Research Journal, [S. l.], v. 2, n. 10, 2015. DOI: 10.14738/assrj.210.1531. Disponível em: https://journals.scholarpublishing.org/index.php/ASSRJ/article/view/1531. Acesso em: 1 apr. 2026.