TY - JOUR AU - Durrani, Bilal AU - Saeed, Muhammad Kamran AU - Mahmood, Kashif PY - 2022/07/18 Y2 - 2024/03/29 TI - Haier: A Hammer Turned a Company into Billion Dollar JF - Advances in Social Sciences Research Journal JA - ASSRJ VL - 9 IS - 7 SE - Articles DO - 10.14738/assrj.97.12581 UR - https://journals.scholarpublishing.org/index.php/ASSRJ/article/view/12581 SP - 132-146 AB - <p><strong>This case study examines the key strategic roles of Haier Pakistan management in overcoming the Chinese products image in Pakistani consumers. The case revolves around a MNC company which entered in Pakistan and faced the issue of bad word of mouth regarding Chinese Brand/Products. The benefits of case study is it will help the reader to better understand what needs to be done in marketing a product, what strategies should be used to overcome a bad word of mouth and make the company grow.</strong></p> ER -