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Advances in Social Sciences Research Journal – Vol. 10, No. 4

Publication Date: April 25, 2023

DOI:10.14738/assrj.104.14277.

Jin, Y., He, M., & Li, Y. (2023). Improve Netizens' Perception of The Image of Anhui - Based on The Research of Zhihu-Related Anhui

Review. Advances in Social Sciences Research Journal, 10(4). 1-07.

Services for Science and Education – United Kingdom

Improve Netizens' Perception of The Image of Anhui-Based on

The Research of Zhihu-Related Anhui Review

Ying Jin

School of Journalism & Communication, Anhui University, Hefei, China

Min He

School of Journalism & Communication, Anhui University, Hefei, China

Yazheng Li

School of Journalism & Communication, Anhui University, Hefei, China,

Publishing think tank, Anhui University, Hefei, China

ABSTRACT

Since the 18th National Congress of the Communist Party of China, the Party Central

Committee, with Comrade Xi Jinping as its core, has attached great importance to

Anhui development and has visited the six provinces of Shanxi, Henan, Anhui,

Hubei, Hunan, and Jiangxi in the central region. The central region has accelerated

the rise of the rise. At the two conferences of the country in 2022, General Secretary

Xi Jinping proposed the "five musts," emphasizing the important position of image

construction in urban development. The construction of the urban image is an

important part of developing economic and cultural undertakings and the

prosperity of socialist culture. The image of the city is a portrayal of multiple

appearances and rich connotations in a city. It is the product of subjective blending.

Whether it is a local person who feels about the city or the foreign people who know

through the TV network, the mass media will affect their right impression of the

city. In the new era of communication, the audience has a new opportunity to define

the image of the city.

Keywords: Anhui Image, City Image, Economic, Network Communication

INTRODUCTION

The Background and Real Needs of Anhui Internet Image Improvement

Since the 18th National Congress of the Communist Party of China, the Party Central Committee,

with Comrade Xi Jinping as the core, has attached great importance to the development of Anhui.

General Secretary Xi proposed the "adhere to the use of new development concepts to lead

development actions, strengthen reform and innovation, and strive to create a new road." And

the "five solid" specific tasks. General Secretary Xi Jinping attaches great importance to the

development of the central region. He has visited the central region's six provinces of Shanxi,

Henan, Anhui, Hubei, Hunan, and Jiangxi. On July 22, 2021, the "Opinions of the Central

Committee of the Communist Party of China on the High-quality Development of the Central

Era on Promoting High-quality Development in the New Era" clarified the overall requirements,

main tasks, and guarantee measures for promoting the high -quality development of the central

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Advances in Social Sciences Research Journal (ASSRJ) Vol. 10, Issue 4, April-2023

Services for Science and Education – United Kingdom

region in the new era. At the two conferences of the country in 2022, General Secretary Xi

Jinping proposed the "five musts," emphasizing the important position of image construction in

urban development. The construction of the urban image is an important part of developing

economic and cultural undertakings and the prosperity of socialist culture.

Anhui, one of the important birthdays of Chinese prehistoric civilization, has a profound

cultural heritage. It has cultivated famous historical figures such as Lao Tzu, Zhuangzi, Zhu

Yuanzhang, Li Hongzhang, etc. Due to the flat terrain and fertile soil suitable for farming, the

economy of Anhui has developed well in a traditional agricultural society. Huishang also

became one of the best business gangs in ancient China. In the planned economy era, Xiaogang

Village, Fengyang, and Anhui opened China. The prelude to rural economic reform. Anhui also

has the characteristics of the north and south. It spans the two major water systems of the

Huaihe River and the Yangtze River, and has both north and south cultures. Because of the

special area of the north and south intersections, Anhui integrates the north and the south and

connects things in the country's development.

However, for a long time, the stereotype of Anhui "in the underdeveloped provinces in the

central region" has been deeply rooted in the people's hearts. Especially after the State Council

approved the "Promotion of the Rise of the Central Region" implementation in 2009, the

"central province in the central region" was a label and was closely connected to Anhui Province.

In addition, the surrounding area of Anhui Province is Jiangsu, Zhejiang, and other provinces.

The competition is fierce. The positioning and understanding of the audience outside the Anhui

area on the image of the Anhui region remain based on the "central agricultural province" and

"farmers' migrant workers." The scientific research results in Anhui, the incremental trend of

talents, and the gradual trend of the center of the railway center hub have not paid much

attention to the foreign people.

In addition, the personal preferences of netizens will affect the wind direction.[2]When netizens

are in articles or video creation, netizens have injected their feelings, ideas, and emotions and

inevitably have subjective colors. When the creator is too strong, he uses exaggerated and

irritating content as a gimmick to attract the audience, plus the work itself. The cultural heritage

is not high, so the quality of the urban image will also decline. Today, the rapid development of

the Internet is mostly fragmented dissemination. Disseminating fragmented communication

has caused content production to float on the surface, and the mining of the cultural level is

incomplete. Network information is rapidly changing. If you only stay in the superficial symbol

when shaping the city's image, it will only have a short period of popularity, and it is not easy

to impress the audience. Moreover, foreigners do not understand Anhui, have a shallow

understanding of Anhui, and have a strong desire to express and output on the Internet, which

will also affect Anhui's image on the Internet.

THEORETICAL BASIS OF REGIONAL IMAGE RESEARCH

The regional image refers to the overall view and comprehensive evaluation of a region's

internal and external public, including economic, cultural, and social aspects, involving the scale,

level, and quality of development. Ge Zhongqing and others believe that the construction of the

regional image requires people first, focusing on the cultivation of regional spirit, regional

concept, regional culture, and regional values, strengthening the shaping of the soul, forming a

specific cultural environment and cultural advantages, which can affect generation after

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Jin, Y., He, M., & Li, Y. (2023). Improve Netizens' Perception of The Image of Anhui - Based on The Research of Zhihu-Related Anhui Review. Advances

in Social Sciences Research Journal, 10(4). 1-07.

URL: http://dx.doi.org/10.14738/assrj.104.14277

generation, and produce great radiation and attraction to the surrounding areas.

With the rapid development of the national economy, the rapid advancement of modernization

and urbanization, and the support of relevant planning, such as the rise of the central region,

Anhui's economy has gradually stepped onto the fast track. However, due to the constraints of

geography, resources, and other factors, Anhui's social and economic development is facing

many problems. The gap between Anhui and the eastern region, especially the neighboring

provinces, is widening. In order to attract foreign investment and obtain development

opportunities, the image construction of the region is particularly important. Understanding

the current image of Anhui in the minds of netizens, finding out the problems of Anhui's image,

and clarifying the image orientation of Anhui is of great importance to the development of

Anhui.

With the globalization of information and the continuous development of communication

technology, the main means for people to understand a region is through mass media, which

has become the shaper of people's first impression of things. It objectively reflects things and

constructs the image of things through themselves. Therefore, although what people see has its

characteristics, its image is closer to the "media image" created by the mass media. Jonah Berger

put forward the six steps to cultivate the communication power of the colonial era in the book

"The Legend of Madness," including social currency, inducement, emotion, openness, practical

value, and story. The control of emotional mobilization and story rendering is one factor that

effectively stimulates the audience to share. Robert Logan, a Canadian communication scholar,

compares users in the Internet era to "mobile communicators." From the perspective of

ordinary people, users use daily life to arouse the resonance between groups and establish links

between individuals to a large extent. The expression of individuals is close to the expression

recognized by the group, and then the individual's perception rises to the group's perception.

Therefore, Internet users play a key role in constructing a regional image. How to attract the

audience's attention and accurately transmit information has become an important issue in

promoting the development of the whole society. In this era, the image issue has attracted much

attention.

Wang Ruihua pointed out in his paper "On the Communication of Urban Media Image in the

Context of New Media" that the success of urban image construction depends on the effect of

urban image communication. Under the new media environment, the means and means of

urban image communication are more abundant and convenient. Urban image communication

should be dominated by the main communication body and form a long-term mechanism. We

should fully explore the characteristics of the city, understand the needs of the audience, and

guide citizens to use the new media platform to do a good job in the dissemination of the city

image; We should establish a socialized communication mechanism, build a city brand, and

create a city image with main image, distinctive personality, and charm.

As an intangible asset, the image has a considerable influence on the development of all parties.

With the continuous development of the economy, the construction of regional image has

become increasingly important in regional development. Regional image has become the

leading factor in the region's political, economic and cultural development. The application of

soft power in attracting investment and talent is also increasing. A good regional image is

increasingly important in economic development and regional external exchanges.