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European Journal of Applied Sciences – Vol. 9, No. 6
Publication Date: December 25, 2021
DOI:10.14738/aivp.96.11385. Srivastava, A., & Srivastava, H. O. (2021). Broadcasting in 2030: Crystal Gazing. European Journal of Applied Sciences, 9(6). 453-462.
Services for Science and Education – United Kingdom
Broadcasting in 2030: Crystal Gazing
Aprajita Srivastava
Former Director, World Development Foundation
New Delhi, India
Hari Om Srivastava Ph. D.
Former, Additional Director General
Ministry of Information & Broadcasting, India
ABSTRACT
Broadcasting has informed, educated and entertained the world population during
last 120 years of its inception. There has been lot of technical evolution during this
period namely coming of digital and compression technologies, emergence of
satellite, internet and fiber optics adding to the earlier terrestrial mode of
transmission and providing simplex to duplex mode and interactivity. This has also
led to any person becoming a broadcaster using her/his smart phone and the social
media like YouTube, Instagram, Facebook etc. apart from tens of thousands of DTH
channel operators. In this scenario, the content called king, has suffered most,
losing its appeal, integrity, reliability and ethics. Authors feel that by 2030, this will
lead to the closure of most of the Public Broadcasting services, News Channel and
unethical content broadcasters on social media. Only A few bigger global delivery
companies will possess the skill and finances to harness the potential of interactive
and enhanced TV (ITV and ETV) which shall permit the users to view or skip a
program or commercial.
Keywords: Personalized information: Walled Garden; Interactive TV; Metaverse;
Enhanced TV with return data path; Data visualization and exploration tool; Operational
Intelligence.
“There are decades where nothing happens; and there are weeks where decades
happen.”― Vladimir Ilyich Lenin
INTRODUCTION
Italian physicist Guglielmo Marconi with his assistant, George Kemp, transmitted the Morse
code for the letter "S" from Poldhu, in England, on December 12, 1901, and received
transatlantic radio signal at the coast of the United States of America successfully. The first
"television" system broadcast was accomplished by Philo Farnsworth on September 7th, 1927.
These two starts penetrated every home around the world during the last century.
Undoubtedly, they have a profound effect on the lives of people providing, news, information
and entertainment. The explosion of the broadcast stations, Government’s intervention in
managing public service broadcasting (PSB), the way the broadcast organizations are run and
operated, invent of compression and digital based new technology, manufacturer’s role in
thrusting the new transmission systems such as DAB, DRM, DVB, etc. without backing by
affordable receivers in the market, was bound to be catastrophic, especially for PSBs. It led to
proving the prediction in 2003, “about the death of public broadcasting, emergence of many
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European Journal of Applied Sciences (EJAS) Vol. 9, Issue 6, December-2021
Services for Science and Education – United Kingdom
key players such as network provider, program houses, subscription management agencies etc.
by 2020” [1] to be true. In this paper, authors examine the state of Broadcasting in 2030, crystal
gazing the emerging technologies, the present status of content delivery and also suggest some
novel technology-based ideas for broadcasting to be made ethical, encompassing integrity and
reliability to survive in 2030.
THE CONTENT CHARACTERISTICS
Content is any form of source material such as news, movies, images, games that appear on the
screen and is consumed by user. Content plays the most important role in driving or killing the
broadcast channel. The channel success depends on viewer’s acceptance of content and format.
The key characteristics of the good and acceptable content are:
INTEGRITY, CREDIBILITY AND RELIABILITY
Media is a communication system that lets us experience the world and be a part of it. The
viewer must be sure that the news and related information being broadcast is true. Unbiased
news may be defined as a factual presentation of the incidence, without any twist toward a
political influence or to benefit the owners of the news channel. The merging of media
companies in multi-billion-dollar deals has resulted ownership of media outlets into an ever- decreasing number of conglomerates. Unbiased news appears to be rare since money seems to
control over journalistic integrity and it is naive of anyone to believe that the broadcast Moguls
don't control the news content and the mode of its reporting.
“In dictatorships the media is controlled by the State. In democracies the media is
controlled by wealthy individuals with political affiliations. Objective media and
journalists simply do not exist in the mainstream.” ― Robert Black
Concise, Clear, New, and without Replication
The presentation of news story needs to be such that the meaning is unmistakable, and succinct.
Viewers have no time and interest for watching elaborate reiterations. The language should be
specific, emphatic and concise to save the reader from incomprehension and boredom. It must
be relevant without abstractions. One line information need not be repeated for quarter-hour,
showing the clip again and again, elongating the length by inserting unnecessary music or
annoying long commercials.
Ethical
During late 1950s, Television was a major cultural socializing agent. During 1960s and 1970s,
content was considered to be the ruler of the mind of society. Till the advent of mobile, TV was
unchallenged controller of the social psyche. Even today with the enormous penetration of
social media, TV has invaded majority of homes creating new threat of cultural evasion,
programming the minds and guiding people behavior. The logic (human mind and will) known
as fourth domain is being severely affected by unethical content.
“All of us who professionally use the mass media are the shapers of society. We can
vulgarize that society. We can brutalize it. Or we can help lift it onto a higher
level.” ― William Bernbach, American advertising creative Director
Entertaining
The entertainment genre rules the TV. Entertainment adaptations are immensely popular on
TV channels. In countries like France, Spain, Sweden and Israel, compared to original content