noor ritawaty. THE EFFECT OF SERVICE QUALITY AND RELATIONAL EFFORTS ON TRANSACTION SATISFACTION, RELATIONAL OUTCOME AND CUSTOMER RETENTION IN RETAIL BUSINESS IN THE CITY OF BANJARMASIN. ABR [Internet]. 2019Oct.29 [cited 2024Apr.26];7(10):113-20. Available from: https://journals.scholarpublishing.org/index.php/ABR/article/view/7252