1.
Cho J-S, Yang L-Q. The Effect of E-commerce Live Streaming Shopping on Consumers’ Purchase Intention in China-Focusing on Features of Streamers and Contents. ABR [Internet]. 2021Oct.25 [cited 2024Nov.22];9(10):124-45. Available from: https://journals.scholarpublishing.org/index.php/ABR/article/view/11012