Ahmad, Farah, and Yasser Mahfooz. “Effect of Viewership and Information on Materialism and Compulsive Buying Behavior- A Comparative Study of Television and Digital Advertising”. Archives of Business Research 7, no. 12 (January 3, 2020): 321–331. Accessed May 3, 2024. https://journals.scholarpublishing.org/index.php/ABR/article/view/7616.