Al-Qadasi, Ahmed, and Fazida Karim. “Consumer Trust As a Mediator of the Link Between Promotional Mix and Customer’s Decision to Use Cellular Phone Service”. Archives of Business Research 11, no. 8 (August 13, 2023): 82–95. Accessed November 24, 2024. https://journals.scholarpublishing.org/index.php/ABR/article/view/15281.