Quaye, I., Y. Mu, B. Abudu, and A. Sarbah. “New Product Introduction Prize (NPIP) and the Market Value of the Firm: An Empirical Investigation into the Computer, Electronic and Communication Industry (CECI)”. Archives of Business Research, vol. 6, no. 10, Oct. 2018, doi:10.14738/abr.610.5400.