Perera, G., D. Dissanayake, D. Dissanayake, W. Wanninayake, and W. Wanninayake. “Influence of Celebrity Worship Motives (CWM) on Customer Brand Relationship (CBR) towards Services Brands”. Archives of Business Research, vol. 6, no. 8, Aug. 2018, doi:10.14738/abr.68.4963.