Gathitu, Cecilia Wacuka, Peter k’Obonyo, Vincent N. Machuki, and James M. Njihia. 2024. “The Joint Effect of Competitive Strategies, Competitive Advantage, Ethical Values, and Corporate Reputation on Performance of Accredited Universities in Kenya”. Archives of Business Research 12 (5):1-14. https://doi.org/10.14738/abr.125.16956.