KORTAM, W. .; GAD, G. . The Impact of Logic of Marketing Research on Marketing ROI: Theoretical Analysis and Empirical Investigation. Archives of Business Research, [S. l.], v. 8, n. 1, p. 152–162, 2020. DOI: 10.14738/abr.81.7663. Disponível em: https://journals.scholarpublishing.org/index.php/ABR/article/view/7663. Acesso em: 2 dec. 2022.