AHMAD, F.; MAHFOOZ, Y. . Effect of viewership and information on materialism and compulsive buying behavior- A comparative study of television and digital advertising . Archives of Business Research, [S. l.], v. 7, n. 12, p. 321–331, 2020. DOI: 10.14738/abr.712.7616. Disponível em: https://journals.scholarpublishing.org/index.php/ABR/article/view/7616. Acesso em: 4 may. 2024.