ASEKOME , E. . Effectiveness of Marketing Mix Strategies on Customer Satisfaction, Loyalty and Retention in Banking: Case Study of Zenith Bank Plc, Nigeria. Archives of Business Research, [S. l.], v. 8, n. 1, p. 51–64, 2020. DOI: 10.14738/abr.81.7609. Disponível em: https://journals.scholarpublishing.org/index.php/ABR/article/view/7609. Acesso em: 19 apr. 2024.