LIM, T.-M.; LEE, A. S. H. Loyalty Card Membership Challenge: A Study on Membership Churn and their Spending Behaviour. Archives of Business Research, [S. l.], v. 5, n. 6, 2017. DOI: 10.14738/abr.56.3054. Disponível em: https://journals.scholarpublishing.org/index.php/ABR/article/view/3054. Acesso em: 20 jun. 2024.