AYYUB, M. F.; ASGHAR, A.; ARSHAD, H. M. J. The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty . Archives of Business Research, [S. l.], v. 10, n. 6, p. 203–207, 2022. DOI: 10.14738/abr.106.12626. Disponível em: https://journals.scholarpublishing.org/index.php/ABR/article/view/12626. Acesso em: 26 apr. 2024.