ESSAM, R. An Abstraction Theory in Marketing: Examining the Relationship between the Effectiveness of Art and Heritage Marketing Dimensions and Customer Value. Archives of Business Research, [S. l.], v. 10, n. 6, p. 79–114, 2022. DOI: 10.14738/abr.106.12502. Disponível em: https://journals.scholarpublishing.org/index.php/ABR/article/view/12502. Acesso em: 26 apr. 2024.