SAYL, Z. Standardization and Adaptation of International Franchising in Morocco: The case of fast food franchises. Archives of Business Research, [S. l.], v. 10, n. 4, p. 48–54, 2022. DOI: 10.14738/abr.104.12122. Disponível em: https://journals.scholarpublishing.org/index.php/ABR/article/view/12122. Acesso em: 28 apr. 2024.