REHMAT, S.; WASIM, M. Brand Betrayal: A Comprehensive Study to Examine the Indicators and Consequences of Brand Betrayal Towards Consumer Behavior. Archives of Business Research, [S. l.], v. 9, n. 8, p. 28–39, 2021. DOI: 10.14738/abr.98.10664. Disponível em: https://journals.scholarpublishing.org/index.php/ABR/article/view/10664. Acesso em: 26 apr. 2024.