SOUZA, Juliana Lopes de Almeida; PATROCÍNIO, Rachel Farias do; COSTA, Mariana de Oliveira; SÁ, Samara de Oliveira. RE- BRANDING: Study on the repositioning of Banco Intermedium (Banco Inter). Archives of Business Research, [S. l.], v. 7, n. 10, p. 132–144, 2019. DOI: 10.14738/abr.710.7233. Disponível em: https://journals.scholarpublishing.org/index.php/ABR/article/view/7233. Acesso em: 22 apr. 2026.