RAJPUT, NAMITA; KHANNA, AKANKSHA. DYNAMICS OF YOUNG INDIAN CONSUMERS’ BUYING BEHAVIOUR TOWARDS BRANDED APPARELS: GENDER PERSPECTIVE. Archives of Business Research, [S. l.], v. 2, n. 5, p. 84–106, 2014. DOI: 10.14738/abr.25.596. Disponível em: https://journals.scholarpublishing.org/index.php/ABR/article/view/596. Acesso em: 15 apr. 2026.