PATROCÍNIO, Rachel Farias do; SOUZA, Juliana Lopes de Almeida; SANTOS, Carolina Toledo Oliveira; MARTINS, Katheryne Soares. The vision of the Disney World: an experience marketing study at The Walt Disney Company. Archives of Business Research, [S. l.], v. 6, n. 9, 2018. DOI: 10.14738/abr.69.5067. Disponível em: https://journals.scholarpublishing.org/index.php/ABR/article/view/5067. Acesso em: 22 apr. 2026.