PERERA, G.N.R.; DISSANAYAKE, D.M.R.; DISSANAYAKE, D.M.R.; WANNINAYAKE, W.M.C.B.; WANNINAYAKE, W.M.C.B. Influence of Celebrity Worship Motives (CWM) on Customer Brand Relationship (CBR) towards Services Brands. Archives of Business Research, [S. l.], v. 6, n. 8, 2018. DOI: 10.14738/abr.68.4963. Disponível em: https://journals.scholarpublishing.org/index.php/ABR/article/view/4963. Acesso em: 25 mar. 2026.