BOUBAKARY, Ben; ABOUBAKAR, Aichatou. Influencer Marketing and Behavioral Guidance Towards Responsible Consumption: The Case of Cosmetic Products in Cameroon. Archives of Business Research, [S. l.], v. 13, n. 12, p. 62–80, 2025. DOI: 10.14738/abr.1312.19680. Disponível em: https://journals.scholarpublishing.org/index.php/ABR/article/view/19680. Acesso em: 16 apr. 2026.