VU, H. T. M. Engaging the Modern Consumer: A Review of Customer Engagement in Recent Years. Archives of Business Research, [S. l.], v. 13, n. 04, p. 99–113, 2025. DOI: 10.14738/abr.1304.17574. Disponível em: https://journals.scholarpublishing.org/index.php/ABR/article/view/17574. Acesso em: 5 dec. 2025.