KIPLEY, Dan; HELM-STEVENS, Roxanne; SKALNIK, Patricia. Ansoff’s Strategic Turbulence Model: Why It’s Important to Marketing Strategy. Archives of Business Research, [S. l.], v. 10, n. 2, p. 222–234, 2022. DOI: 10.14738/abr.102.11640. Disponível em: https://journals.scholarpublishing.org/index.php/ABR/article/view/11640. Acesso em: 21 apr. 2026.