Gathitu, C.W., k’Obonyo, P., Machuki, V.N. and Njihia, J.M. 2024. The Joint Effect of Competitive Strategies, Competitive Advantage, Ethical Values, and Corporate Reputation on Performance of Accredited Universities in Kenya. Archives of Business Research. 12, 5 (May 2024), 1–14. DOI:https://doi.org/10.14738/abr.125.16956.