TY - JOUR AU - Omansky, Michael PY - 2020/04/12 Y2 - 2024/03/28 TI - The Time of My Life: The Marketing Lessons From 'Dirty Dancing' JF - Archives of Business Research JA - ABR VL - 8 IS - 4 SE - Articles DO - 10.14738/abr.84.8056 UR - https://journals.scholarpublishing.org/index.php/ABR/article/view/8056 SP - 26-30 AB - <p>&nbsp;</p><p>“Dirty Dancing” was a movie with a major soundtrack.&nbsp; The soundtrack had a coordinated marketing effort,</p><p>took on a life of its own but continued to succeed with guidance and control for over a decade.&nbsp; Its success contains many marketing lessons</p><p>that can be applied to other projects.</p><p>&nbsp;</p> ER -