TY - JOUR AU - Giunta, Catherine PY - 2017/04/26 Y2 - 2024/03/29 TI - An Emerging Awareness of Generation Z Students for Higher Education Professors JF - Archives of Business Research JA - ABR VL - 5 IS - 4 SE - Articles DO - 10.14738/abr.54.2962 UR - https://journals.scholarpublishing.org/index.php/ABR/article/view/2962 SP - AB - <p>Generation Z, sometimes referred to as the iGeneration by demographers, marketers, and psychologists are a point<br />of research by business professionals. However, little work has been done by academicians to research these<br />students’ perceptions on various issues in a college setting.<br />This study investigated Generation Z college students’ views regarding trust, use of social media, and related issues.<br />The variables studied relate to current literature and key indicators representative of this generation. College<br />students were the targeted participants. Students were surveyed in business courses after permission of the instructor<br />was obtained. Subsequent interviews of faculty have begun. Quantitative surveying of faculty has been initiated.<br />The findings indicate a group with high expectations for trust in others and with dependency on social media. The<br />ramifications for professors will be discussed.</p> ER -