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Archives of Business Research – Vol. 12, No. 6

Publication Date: June 25, 2024

DOI:10.14738/abr.126.17082.

Ortiz Ayala, R., Valencia Perez, H. F., & Espino Rico, G. (2024). Trends in The Study of Administration. Archives of Business Research,

12(6). 01-11.

Services for Science and Education – United Kingdom

Trends in The Study of Administration

PhD. Ricardo Ortiz Ayala

School of Accounting and Administration of the Universidad

Autónoma de Querétaro [Autonomous University of Queretaro]. (UAQ)

M.en I. Hector Fernando Valencia Perez

School of Accounting and Administration of the Universidad

Autónoma de Querétaro [Autonomous University of Queretaro]. (UAQ)

M.en I. Gustavo Espino Rico

School of Accounting and Administration of the Universidad

Autónoma de Querétaro [Autonomous University of Queretaro]. (UAQ)

ABSTRACT

Knowledge and information are two very important components in society, to the

extent that the term "knowledge societies" has been coined (UNESCO 2021). As part

of the processes in organizations, knowledge leads to improvements in their

development and productivity (Muñoz and Riverola, cited by Flores 2005);

therefore, they must adapt to the demands of a competitive and changing

international world. Year after year, administration, specifically those areas that

comprise it, results in different themes being developed considering administrative

practice worldwide. Considering this, an essay is carried out as a result of exploring

the research trends in administration with the goal of conducting a comparative

analysis between the current research trends in the field of administration

published in journals and the holographic cultural model proposed by Dr. Antonio

Castañeda Ríos, and in the process, verifying if the holographic cultural model is still

relevant or alternatively describing the trends that are not included in the

aforementioned model. Journals that compile research from all over the world have

been consulted to identify predominant themes, and it was found that current

trends in the field of administration agree with the general lines of research set out

in the Holographic Cultural Model. Regarding the particularities found, such themes

arise as a result of the logical evolution of time and change.

Keywords: knowledge society, trends in administration, competitive.

INTRODUCTION

In the business world, there is an aspiration to incorporate competencies in line with

environmental demands, which are key for successful performance in operations and to meet

current challenges. According to senior executives, the current state of the world and Mexico

lead companies to a constant: improving process efficiency, identifying environmental

opportunity areas, adjusting business plans to changes and phenomena of all kinds, and

incorporating technology to be part of today's transformation (The Food Tech 2023). Other

premises to observe are that the organization in its context and that of its environment must be

the most capable of acting, so situations such as outsourcing, foreign investment, supply chain,

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Archives of Business Research (ABR) Vol. 12, Issue 6, June-2024

Services for Science and Education – United Kingdom

consumer behavior, and other relevant issues such as politics applied to the markets should not

be alien to it (D ́Kuba 2023).

Something to consider when it comes to updating trends in an area of study is the incorporation

of internationalization from a competence perspective, where the development of knowledge,

competencies, skills, attitudes, and values weighs more than the organizational aspect (Gairín

2021). There is an imperative demand regarding learning: not to forget what generated it

(Padrón 2023). This leads to keeping an eye on the constants in the economy, sustained growth,

and the aspect of digitalization, along with its risks. As a result, proposals such as the

"Holographic" model developed in 1998 by Dr. Antonio Guillermo Castañeda Ríos, which

presented the predominant lines of research for Administration, have been generated.

Figure 1: Holographic Cultural Model

Source: Research on organizational models (1998)

It is necessary for administrators to have current knowledge regarding the competencies and

topics in their area. Updating on these topics may seem at first glance as if a complete "refresh"

is needed; however, it is rather about incorporating new trends and confirming the

conglomerate of previous studies that continue to lay the foundations of the field without

initially having to discard everything that is already known. To access an update of knowledge

in the areas, one can turn to different sources, one of which is where scholars publish their