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Archives of Business Research – Vol. 11, No. 3

Publication Date: March 25, 2023

DOI:10.14738/abr.113.14036.

Damayanti, R., Purnomo, M., & Purbasari, R. (2023). Entrepreneurial Orientation of Women Entrepreneur: A Bibliometric Analysis.

Archives of Business Research, 11(3). 140-154.

Services for Science and Education – United Kingdom

Entrepreneurial Orientation of Women Entrepreneur:

A Bibliometric Analysis

Reza Damayanti

Department of Business Administration

Faculty of Faculty Social and Political Sciences

University Padjadjaran, Indonesia

Margo Purnomo

Department of Business Administration

Faculty of Faculty Social and Political Sciences

University Padjadjaran, Indonesia

Ratih Purbasari

Department of Business Administration

Faculty of Faculty Social and Political Sciences

University Padjadjaran, Indonesia

ABSTRACT

This paper wants to provide knowledge about the distribution of research on

women entrepreneurs in the world, both at the country and organization levels.

This research uses the VOSviewer 1.6.18 data processing application, namely co- authorship by countries and organizations. Women entrepreneurs encounter a

number of hurdles while starting and running businesses, particularly in emerging

and developing markets. Studies on women's motives for establishing a business,

their capacity to acquire money, and varied success levels among men and women

entrepreneurs demonstrate that the disparity between involvement and business

performance appears to be similar across cultures and countries. Future research

should look into women entrepreneurs at the organizational level, according to the

recommendations.

Keywords: Entrepreneurial Orientation, Women Entrepreneur, Bibliometric Analysis,

VOSviewer, Scopus

INTRODUCTION

Women entrepreneurs encounter a number of hurdles while starting and running businesses,

particularly in emerging and developing markets. Studies on women's motives for establishing

a business, their capacity to acquire money, and varied success levels among men and women

entrepreneurs demonstrate that the disparity between involvement and business performance

appears to be similar across cultures and countries. Women entrepreneurs frequently confront

substantial tensions when it comes to devoting time and resources to the numerous roles that

their communities expect of them. According to researchers, using the entrepreneurial

orientation (EO) construct (Lumpkin, 1996; Miller, 1983) both the organizational, corporate

and individual levels might give useful insights into how entrepreneurs and their respective

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Damayanti, R., Purnomo, M., & Purbasari, R. (2023). Entrepreneurial Orientation of Women Entrepreneur: A Bibliometric Analysis. Archives of Business

Research, 11(3). 140-154.

URL: http://dx.doi.org/10.14738/abr.113.14036.

businesses work (Covin, 2011; Davis, 2010). In Western countries, EO has been positioned as a

key driver of company performance (Fuentes-Fuentes, 2015; Rauch, 2009), whether this is

characterized in terms of financial measures such as profitability, sales growth, and market

share, or non-financial indicators such as economic growth and stakeholder satisfaction

(Venkatraman, 1986).

The premise that EO influences how entrepreneurs exploit opportunities by integrating

innovativeness, proactivity, and risk-taking into the firm's operations, the so-called three EO

aspects, is at the heart of this theory (Burgelman, 2007; Fuentes-Fuentes, 2015).

Several studies imply that the relationship between EO and company success varies depending

on the context or environment in which organizations operate as well as a number of firm- internal criteria (Fuentes-Fuentes, 2015; Lumpkin, 1996). While theory says that EO has a

favorable impact on corporate success in general (Lumpkin, 1996), empirical data remains

inconclusive (Rauch, 2009). The effect ranges from significantly good to significantly negative

(Covin, 2011; Rodríguez-Gutiérrez, 2015; Wiklund, 2003) to being ineffective in new ventures

(Lee, 2001) and not substantial when compared to indicators profitability (Slater, 2000) This

variance in findings can be attributed to the context-specificity of EO's business performance

implications and the EO dimensions themselves, which are context-specific and can change

depending on entrepreneurs' internal-business characteristics (e.g., firm size) and external

settings (e.g., business and social environments) (Eijdenberg, 2017; Lumpkin, 2001; L.

Mozumdar, 2022). From this, we derive that each dimension can influence the entrepreneurial

process and, in turn, result in higher or lower business performance (Wales, 2016).

Entrepreneurial orientation has been studied in recent research on rural female

entrepreneurship (de Rosa, 2020; Seuneke, 2015), our methodology contributes to the relevant

literature by analyzing the permeability to innovation of women farmers with strong

entrepreneurial profiles and access to agricultural services. Some scientists continue to ignore

the importance of gender-based concerns in family-farm business studies (Litz, 2012) this

viewpoint appears illogical considering the overlapping of the family and entrepreneurial

domains that is obvious in family farming (Gasson, 1993, 1998). Recent research affirms the

relevance of female entrepreneurs in developing more sustainable agricultural systems

(Shortall, 2002, 2010), yet patriarchal and masculine mindsets persist. Gender mainstreaming

is acknowledged as a policy pillar in rural development (Shortall, 2010), but policy

implementation is not always consistent and is frequently unequal.

Women entrepreneur must cultivate strong social ties and personal relationships in order to

obtain access to tangible or intangible resources (Mat, 2015) Given the tangible benefits of

individual social interactions to subjective well-being, it is becoming increasingly important to

act effectively in order to enable everyone to develop and prioritize entrepreneurial activities.

The potential of entrepreneurial orientation and its impact on the subjective well-being (life

satisfaction) of women weaving craftsmen is dependent on the role of the business network as

a driver or pioneer for organizations' ability to take advantage of business opportunities (via

business networks) and innovation (getting useful ideas through buyer networks) (Poudel,

2012).

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Archives of Business Research (ABR) Vol. 11, Issue 3, March-2023

Services for Science and Education – United Kingdom

Woman empowerment is an endeavor to strengthen women's position and participation in

national development, including the quality and independence of organizations run by women.

Increased empowerment increases firm revenue, which is bolstered by the function of bricolage

(Purnamawati, 2020). Increased bricolage allows for easier networking and resource

combining with the goal of enhancing performance. According to (Baker, 2005). bricolage is the

process of using a mix of current resources to new issues and opportunities, as well as its

potential as an entrepreneurial motivator and valued innovation in a resource-constrained

context. A bibliometric examination investigates a certain topic's scientific performance in a

scholarly database (Bilge, 2021).

Bibliometric studies are useful for determining the influence of scientific publications in terms

of citation metrics, topic areas, geographical locations, keywords, and authorship (Zhang,

2022). This form of study also aids in the discovery of different domains within a given issue

(Nagariya, 2020). The results of a bibliometric study assist researchers in identifying new

trends in the selected topic as well as research gaps that should be investigated further for a

more thorough coverage of the topic (Li, 2022). A bibliometric study contains two crucial

aspects for an in-depth understanding of the topic performance analysis and scientific mapping

(Li, 2022; Nagariya, 2020).

Citation metrics such as citation counts, citation effects, h-indices, and g-indices are used in a

performance analysis (Farooq, 2021; Gaviria-Marin, 2018). Citation counts include the overall

number of citations from a collection of publications, such as the total citation (TC) obtained

from publications in a given year; citation impacts look at the average citations per paper (C/P)

or citations per cited paper (C/CP). The h-index refers to the "h" number of publications that

have earned a "h" number of citations, which is used to judge the quality of a research

achievement; the g-index refers to the "g" number of publications, with an average citation of

"g2" or higher (Akter, 2021; Azad, 2022; Ho, 2022) In summary, an h-index is assigned to a

researcher if at least h of the researcher's total number of articles (N) have been referenced at

least h times, while the remainder papers (N-h) have not received more than h citations. A high

h-index indicates that a researcher has regularly published a large number of influential

publications (Norris, 2010) When a set of publications is sorted in decreasing order of the

number of citations received, the g-index displays the greatest number of top-ranked articles

that got at least g2 citations tog. The g-index differs from the h-index in that a high h-index needs

a large number of high-quality articles. However, a high g-index can be attributable to a small

number of publications (Ali, 2021; Egghe, 2006).

Meanwhile, scientific mapping depicts the topic's knowledge dynamics. Author cooperation

networks and keyword correlations are depicted via scientific mapping (Radu, 2022; Su, 2021)

Harzing's Publish or Perish program is used for performance analysis (Anugerah, 2022; Goksu,

2021; Lam, 2022). VOSviewer is a well-known open-source scientific mapping application,

particularly for network and density visualizations (Ahmi, 2021; Maggon, 2022). To the best of

our knowledge, no bibliometric analysis research on Entrepeneuse has been conducted from

the first indexed paper in 1998 to the most recent publications in the Scopus database. Scopus

now holds about 81 million high-quality peer-reviewed papers. As a result, it lends itself well

to bibliometric analysis (Ingale, 2020; Mukherjee, 2022; van Eck, 2010).